The Southeast Asian digital economy is already estimated to be worth US$72 billion. The digital economy is on track to hit $240 billion by 2025, more than $40 billion higher than originally projected in a Google/Temasek study. The region is increasingly home to important unicorns like Grab, GoJek, Lazada, Sea and Tokopedia. Getting these firms and others that follow to flourish requires a nurturing policy framework. So far, ASEAN member states have had limited experience in crafting complementary digital regulations. At the domestic level, many ASEAN countries are headed in problematic directions—creating policies in various areas that could dramatically impede the ability of future unicorns to grow and thrive and strangling the prospects for smaller firms along the way. Hence the necessity for ASEAN to start to tackle e-commerce and digital trade in a regional manner. The agreement reached in November puts in place some useful provisions to get going. It urges member states to use paperless trading schemes and the use of information (other than financial services) via electronic means. It encourages members to be transparent about consumer protection measures and urges online personal information protection.